NASHVILLE, Tenn. (WKRN) — Titans quarterback Will Levis finally capitalized off the mayonnaise hype he garnered two years ago at SEC Media Days by partnering with Hellman’s to release a new fragrance.
It will be called “Parfum de Mayonnaise, Will Levis No. 8” and it sold out online in minutes. Levis told the media all the proceeds from the cologne will go to charity, but has not announced where it will go.
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Levis said that his viral marketing video shoot with Hellman’s took eight hours to do and he took the acting seriously.
“I didn’t expect how people are going to react to it, but I think it was like an hour or something and it was gone,” said Levis after practice Wednesday. “And $8 a bottle is going for a good cause.”
Most importantly: he believes his teammates love it.
“[The Titans] said it smells great,” Levis said. “And that’s everyone’s first comment is like, they’re just so surprised that it doesn’t smell unpleasant.”
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“Cool to go to see him take that mayo thing far,” Jeffery Simmons jokingly said. “I think he took it a little far. I don’t know about the smell of the cologne. I have to smell it first. I’m big on cologne. Cologne and shoes are my thing, but mayo cologne I don’t know about. I have to smell it first.”
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